Manage various email campaigns, including the template designs, calls-to-action, and content used in all email sends, up to two (2) email campaigns a month. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
We will set up a time for a call to understand your vision and business objectives; development of a customized email marketing plan to turn your company’s vision into a profitable, lead-generating one.